Reporting to the Head of Media and Delivery the Performance Media Manager is the SME in all performance media. Responsible for providing the business with strategic media plans, campaign management and evidence based recommendations for all performance media, including Indeed, this role will involve working in close partnership with the client account management team, as well as a range of internal operational colleagues and external suppliers.
Key aims:
Drive use of performance media channels (biddable/programmatic/SEM/Indeed/recruitment aggregators) across all ManpowerGroup owned brands and client accounts, piloting new ways of engaging talent in target audience groups
Develop detailed knowledge and lasting partnerships with relevant performance media channels including Indeed and other major recruitment aggregators
Develop, plan and execute candidate attraction and B2B campaigns, sharing best practice for planning, buying and reporting
Improve reporting, analysis and insights for all performance media campaigns to demonstrate ROAS and effectiveness for each audience
Work with inhouse Designer/ approved design agencies and Attraction team to develop creative content for media campaigns
Manage and co-ordinate media budgets for all performance media channels and campaigns, specifically Indeed, ensuring spend is cross charged correctly
Draw on experience of using DMPs, attribution modelling and DSPs to develop programmatic service offering through testing, reviewing and making recommendations for using relevant technologies and processes
Support new business pursuits with innovative solutions using performance media for RFPs and pitches
Person profile:
This is a role for a management level media professional who:
Is confident, resourceful, results-oriented, and solutions-focused
Has a background in agency, media or inhouse marketing teams with a focus on performance media
Has an in-depth understanding of the technical set up, implementation and optimisation of performance and programmatic media
Has experience with multiple performance media platforms (eg. Google/DV360, Facebook, LinkedIn) and DSP's. Experience with Indeed and recruitment AI platforms such as Appcast or Indeed IQ is preferable but not essential
Who is able to take briefs and create detailed media plans with clear objectives and KPIs and sell in solutions to senior stakeholders
Is results focused, analytical and confident in selling new ideas and concepts
Can demonstrate experience in implementing detailed campaign management and insights processes
Works effectively with teams to drive continuous improvement and best practice
Has the ability to form strong and effective working relationships with people at all levels across the organisation
Is creative, commercially minded and has strong planning and organisational skills
KPIs
Improvement in conversion rates on performance media
Reduction in cost per attraction
Increase in new candidates in CRM driven from P4P media campaigns
New tools implemented/ channels piloted
Our Commitment
At ManpowerGroup, we believe that by harnessing diversity of thought and experience across our company, exceptional things happen. We continually strive for a highly diverse workforce and an inclusive culture where everyone feels valued, listened to and able to discover their personal best.
Disability Confident
ManpowerGroup are a Level 3 Disability Confident Leader, for our commitment to helping those with disabilities into employment. Level 3 Leader status is an external validation of our commitment to supporting those with disabilities to obtain and retain meaningful employment.
Mental Wellbeing
As an organisation, we want to meet the recommended core standards for a healthy workplace as set out for all employers in the government's Thriving At Work Report. We recognise creating cultural changes in an organisation is a complex task that requires a multi-tiered approach, which is why we have trained over 50 Mental Health First Aiders within our organisation to make a positive difference to our workforce.
Reasonable Adjustments
If you feel you require any reasonable adjustments in order to apply for a vacancy at ManpowerGroup UK or its affiliated brands, please email or speak directly to your Talent Acquisition Business Partner.
Interested?
Click apply, submitting an up-to-date CV. We look forward to hearing from you.
About ManpowerGroup
About ManpowerGroup
As the world’s workforce expert, ManpowerGroup connects more than 600,000 jobseekers with meaningful work every day, and helps more than 400,000 clients address their critical talent needs each year.
Through our comprehensive family of brands – ManpowerGroup Solutions, Experis, Manpower, Right Management and Brook Street – we deliver innovative workforce solutions to resource, manage and develop talent. By combining global presence and local expertise, we influence how people and companies work now and how they will work in the future. It’s about creating progress, by knowing what’s happening now and what will happen next in the world of work – and sharing it to benefit all.
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Bristol
| Permanent
| Negotiable
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