Job Title: Press Officer
Location: London - Hybrid
Salary: Competitive
Role Overview:
This Press Officer will play a pivotal role in our dynamic Brand, Comms and Content Team, responsible for successful delivery of PR campaigns across the four brands within ManpowerGroup, core thought leadership activity, corporate affairs events and other activity, whilst also balancing administrative duties to assist in the smooth running of the team. The Press Officer will take a strategic audience-led approach to ensure maximum quality coverage in a range of target media, including print, online, broadcast and social media platforms. The role involves working closely with our spokespeople, market intelligence team and our global colleagues. The Press Officer will be joining at a critical time for the team which has been reshaped to deliver the best possible outcome and rollout a strategic approach to press activity for ManpowerGroup and each of its brands.
The Brand, Comms and Content team is a part of the wider marketing team, leading audience-led campaigns for a diverse range of market intelligence and thought leadership which engages audiences in key labour market issues, policy challenges and offers positive solutions to our candidates and clients. Guided by a data-led approach and in close coordination with our other in-house teams, such as design and lead generation, we craft and execute multi-channel strategies aimed at elevating brand awareness, developing sales opportunities and cementing our standing as a thought leader in the labour market space.
What we are looking for:
Campaign Delivery
- Lead our flagship thought leadership programme, quarterly employment survey MEOS, from data reception and story creation to press roll-out; supporting spokespeople and business directors in their understanding; press release and outreach; liaison and organisation of interviews.
- Develop and execute strategic and creative PR campaigns that drive brand awareness, leveraging data insights to tailor messaging and maximise engagement across media channels.
- Shaping key campaign timelines and messages, which concurrently aligns with and increases the awareness of the overall brand.
- Collaborating with marketing and social media colleagues to ensure PR campaigns integrate with marketing and social media campaigns for fully cohesive, impactful and candidate- or client-first communications.
- Researching, updating and building target media lists, pitching as appropriate a range of listings, previews, feature and broadcast content ideas, securing coverage in line with ManpowerGroup UK's goals.
- Researching, building and updating 'golden targets' press relationships, creating opportunities for content creation which support PR objectives - amplifying campaign and brand messaging, driving engagement and expanding audience reach.
- Writing engaging copy for press releases and media alerts, briefing in leadership across the organisation.
- Briefing spokespeople for interviews and attending interviews where possible.
- Co-ordinating and communicating press activity with all relevant internal departments.
- Working with external agencies and partners as necessary.
- Setting appropriate budgets for the allocated campaigns and ensuring costs are kept within budget.
- Handling day-to-day press enquiries and escalating issues to appropriate teams as required.
- Regular reporting to senior leadership and creating evaluation reports to measure effectiveness of campaigns and track ongoing KPIs / SOV metrics using appropriate tools.
Press Office Support and Management:
- Support with timely responses to media enquiries to the press office, by phone, in person and email.
- Support in capturing and analysing media coverage, writing regular reports and campaign evaluations.
- Manage the day-to-day contact with media monitoring and media database service providers.
- Manage press subscriptions.
- Support with departmental financial processes, such as submitting invoices for payment.
Skills, knowledge & expertise required for the role:
- Proven experience of working in a busy press office/agency.
- Strong evidence of devising and implementing successful PR campaigns and juggling several campaigns at once, which target the relevant audiences and explore opportunities to reach new audiences.
- Demonstrable collaboration with a range of partners, ensuring the appropriate balance is found between mutual PR goals.
- Excellent knowledge of the general media and news agenda / landscape and an avid interest in consuming news and trends.
- Tested track record of balancing press office support and management with campaign work.
- Excellent knowledge and interest in economics, labour market and current affairs.
- Knowledge and understanding of social media and marketing.
- Excellent communication skills (both verbal and written), with the ability to communicate effectively with a variety of stakeholders.
- Excellent organisational skills, with scrupulous attention to detail.
- Skilled at turning creative thinking into achievable actions and results.
- Strong ability to prioritise and be flexible with workloads.
- Keen ability to work both using own initiative and as a team player.
- Willingness and motivation to complete tasks to best of ability, no matter how big or small.
- Flexibility and adaptability to change.
- Numeracy and IT skills, including working knowledge of MS Office applications and spreadsheets, ability to accurately interpret market research data and ability to learn new systems and software quickly.
About us:
ManpowerGroup is where our collective strength lies. We support the business and our family of brands with a connected and collaborative network of support functions. Whether it's compliance, finance, HR, IT, legal, marketing or talent - we work together as one integrated team to identify and address the company's needs. We are proud to have been voted one of the world's most ethical companies for 16 years in a row. This reflects our commitment to integrity, transparency, and ethical business practices.
We are committed to promoting a diverse and inclusive community-a place where we can all be ourselves and succeed on merit. We welcome applications from all suitably qualified or experienced people regardless of age, gender, ethnicity, or disability. ManpowerGroup is a Disability Confident Employer and we're happy to talk about flexible working.
We can only consider candidates who reside in the United Kingdom and hold full right to work.
