Job reference: 12666_1723715384

B2C Marketing Manager

  • Location

    London

  • Job type:

    Permanent

  • Sector:

    Sales

  • Salary:

    Negotiable

  • Client:

    ManpowerGroup

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B2C Marketing Manager - Manpower - London

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At ManpowerGroup we're a global leader in workforce solutions, empowering our people every day to discover their personal best. Our services enable our clients to win in the changing world of work and we connect more than 600,000 people every day to meaningful work across a wide range of skills and industries helping to power the success of clients around the world. We are committed to promoting a diverse and inclusive community - a place where we can all be ourselves and succeed on merit. In line with our Diversity and Inclusion policy we welcome applications from all suitably qualified or experienced people regardless of age, gender, ethnicity or disability. ManpowerGroup is a Disability Confident Employer and we're happy to talk about flexible working.

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The B2C Marketing Manager will be responsible for developing and executing comprehensive marketing strategies aimed at enhancing brand awareness, loyalty and redeployment with candidates and associates across Manpower and its specialisms. This role requires a deep understanding of consumer behaviour, digital marketing, and brand management. The ideal candidate will be a strategic thinker with a proven track record in leading successful B2C marketing campaigns.

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Key Responsibilities:

  • Develop and execute innovative comprehensive candidate marketing strategies to attract top talent across various channels.

  • Manage end-to-end recruitment marketing campaigns across various channels, including social media, job boards, and email.

  • Collaborate with internal stakeholders to understand hiring needs and target candidate demographics.

  • Create compelling candidate campaigns to engage potential candidates.

  • Work with the B2C Data & Analytics manager to utilise data and analytics to track the effectiveness of marketing efforts and optimise campaigns for maximum ROI.

  • Stay abreast of industry trends and best practices in recruitment marketing and employer branding.

  • Build and maintain relationships with external partners, such as industry influencers.

  • Coordinate B2C initiatives, including candidate testimonials, employer awards, and participation in industry events.

  • Lead B2C projects and initiatives aimed at enhancing the organisation's reputation as a recruiter of choice.

  • Support the continued development of MyPath as a career development platform for Manpower.

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Qualifications and Skills:

  • Experience in B2C marketing, with a proven track record of developing and executing successful marketing strategies (desirable).

  • Strong understanding of digital marketing, social media, and consumer behaviour.

  • Qualifications in a related field such as Marketing, Communications, Business (desirable not essential).

  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.

  • Exceptional communication and presentation skills.

  • Proficiency in marketing tools and software, including CRM systems and analytics platforms.

  • Strong stakeholder management skills.

  • Creative thinking and problem-solving abilities.

  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

  • Team player, also capable of working independently.

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The Benefits:

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  • An excellent basic salary & bonus package.

  • Flexible benefits including private medical care, private dental, Life insurance and Assurance, Perkbox, purchase holiday and much more.

  • Excellent opportunities for progression.

  • Work for a business that's been named one of the worlds most ethical.

  • Award winning learning and development.

  • Access to hundreds of roles across ManpowerGroup each year.

  • Hybrid Working.

Apply now to find out more and to book in a confidential chat!

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About ManpowerGroup

ManpowerGroup logo

As the world’s workforce expert, ManpowerGroup connects more than 600,000 jobseekers with meaningful work every day, and helps more than 400,000 clients address their critical talent needs each year.

Through our comprehensive family of brands – ManpowerGroup Solutions, Experis, Manpower, Right Management and Brook Street – we deliver innovative workforce solutions to resource, manage and develop talent. By combining global presence and local expertise, we influence how people and companies work now and how they will work in the future. It’s about creating progress, by knowing what’s happening now and what will happen next in the world of work – and sharing it to benefit all.